Saturday, May 30, 2020
Okay, Im Sold On Twitter
Okay, Im Sold On Twitter I got on Twitter a while back and chose to go for it and see what it was all about. Since then, Ive been super-impressed. Not with the technology. For crying out loud, it only really does one thing, and for so long it couldnt even do that (google fail whale and youll wonder how a company can survive that). In my social media/marketing/job-search presentations I talk about social tools, and why I participate in them. Specifically, I share three reasons: To grow your network. Not because you are out to be the biggest networker in the world, or because you want to brag about the thousands of (meaningless) connections you have, but for other reasons. In LinkedIn, the bigger your network is the richer your search results could be. In Facebook, the more Friends you have the more chances of benefiting from the viral goodness of using Facebook. To nurture relationships. I want to learn about people, and figure out how I can help them, and I want the same from them. We need to go beyond 30 second pitches and tag lines and get to know people at a more intimate level (intimate relationships comes from Never Eat Alone required reading). I dont build intimate relationships by viewing LinkedIn profiles I need more social interaction or functionality. To ________ my (personal) brand. I still dont know what word best fills in the blank share, enhance, grow, etc. But the more you can learn about me, assuming my message is on-brand, the more you understand my brand. This applies to my personal brand AND my corporate brand. I participate in various online environments, although not as much as you might think. And I have to say, Twitter hits each of these three purposes spot-on. The benefits Ive seen from Twitter are huge, and my involvement has been so rewarding. Ill post more about that later, but for now, here are two things you can do: Read Guy Kawasakis post on Twitter, written from a business/entrepreneur perspective. This post is the best post Ive read on Twitter, and why it can help you. I agree with most everything that Guy says in this post. Follow me on Twitter. Ugh, I feel a little dirty even saying that, and have never wanted to even solicit connections on LinkedIn, or Friends on Facebook, etc. But heres why I finally am inviting you to follow me on Twitter. First, if you arent using Twitter, you can simply go to my page without logging in or doing anything and get a feel for WHAT I tweet just to see how it works. Second, I tweet about 5ish times a day news about my new baby and personal stuff like that, industry news, interesting finds online that I think are worth sharing, JibberJobber news, etc. Stuff that helps you get to know me better, peak inside my head, and begin to understand me enough to help you develop an intimate relationship. Okay, that did feel a little dirty if you dont follow me, there are others to follow, and learn from. Go find someone interesting and see how they are using Twitter. If you want to follow me, login to your account, then go to this page: http://twitter.com/jasonalba, then click the follow button right under my picture. Oh yeah, one quick warning if you get on Twitter today, youll probably think its the lamest thing in the world and leave it after a few days Ive seen this time after time. And then, 4 6 months later, the person comes back. Its weird, and I cant explain it but Twitter is powerful! Okay, Im Sold On Twitter I got on Twitter a while back and chose to go for it and see what it was all about. Since then, Ive been super-impressed. Not with the technology. For crying out loud, it only really does one thing, and for so long it couldnt even do that (google fail whale and youll wonder how a company can survive that). In my social media/marketing/job-search presentations I talk about social tools, and why I participate in them. Specifically, I share three reasons: To grow your network. Not because you are out to be the biggest networker in the world, or because you want to brag about the thousands of (meaningless) connections you have, but for other reasons. In LinkedIn, the bigger your network is the richer your search results could be. In Facebook, the more Friends you have the more chances of benefiting from the viral goodness of using Facebook. To nurture relationships. I want to learn about people, and figure out how I can help them, and I want the same from them. We need to go beyond 30 second pitches and tag lines and get to know people at a more intimate level (intimate relationships comes from Never Eat Alone required reading). I dont build intimate relationships by viewing LinkedIn profiles I need more social interaction or functionality. To ________ my (personal) brand. I still dont know what word best fills in the blank share, enhance, grow, etc. But the more you can learn about me, assuming my message is on-brand, the more you understand my brand. This applies to my personal brand AND my corporate brand. I participate in various online environments, although not as much as you might think. And I have to say, Twitter hits each of these three purposes spot-on. The benefits Ive seen from Twitter are huge, and my involvement has been so rewarding. Ill post more about that later, but for now, here are two things you can do: Read Guy Kawasakis post on Twitter, written from a business/entrepreneur perspective. This post is the best post Ive read on Twitter, and why it can help you. I agree with most everything that Guy says in this post. Follow me on Twitter. Ugh, I feel a little dirty even saying that, and have never wanted to even solicit connections on LinkedIn, or Friends on Facebook, etc. But heres why I finally am inviting you to follow me on Twitter. First, if you arent using Twitter, you can simply go to my page without logging in or doing anything and get a feel for WHAT I tweet just to see how it works. Second, I tweet about 5ish times a day news about my new baby and personal stuff like that, industry news, interesting finds online that I think are worth sharing, JibberJobber news, etc. Stuff that helps you get to know me better, peak inside my head, and begin to understand me enough to help you develop an intimate relationship. Okay, that did feel a little dirty if you dont follow me, there are others to follow, and learn from. Go find someone interesting and see how they are using Twitter. If you want to follow me, login to your account, then go to this page: http://twitter.com/jasonalba, then click the follow button right under my picture. Oh yeah, one quick warning if you get on Twitter today, youll probably think its the lamest thing in the world and leave it after a few days Ive seen this time after time. And then, 4 6 months later, the person comes back. Its weird, and I cant explain it but Twitter is powerful! Okay, Im Sold On Twitter I got on Twitter a while back and chose to go for it and see what it was all about. Since then, Ive been super-impressed. Not with the technology. For crying out loud, it only really does one thing, and for so long it couldnt even do that (google fail whale and youll wonder how a company can survive that). In my social media/marketing/job-search presentations I talk about social tools, and why I participate in them. Specifically, I share three reasons: To grow your network. Not because you are out to be the biggest networker in the world, or because you want to brag about the thousands of (meaningless) connections you have, but for other reasons. In LinkedIn, the bigger your network is the richer your search results could be. In Facebook, the more Friends you have the more chances of benefiting from the viral goodness of using Facebook. To nurture relationships. I want to learn about people, and figure out how I can help them, and I want the same from them. We need to go beyond 30 second pitches and tag lines and get to know people at a more intimate level (intimate relationships comes from Never Eat Alone required reading). I dont build intimate relationships by viewing LinkedIn profiles I need more social interaction or functionality. To ________ my (personal) brand. I still dont know what word best fills in the blank share, enhance, grow, etc. But the more you can learn about me, assuming my message is on-brand, the more you understand my brand. This applies to my personal brand AND my corporate brand. I participate in various online environments, although not as much as you might think. And I have to say, Twitter hits each of these three purposes spot-on. The benefits Ive seen from Twitter are huge, and my involvement has been so rewarding. Ill post more about that later, but for now, here are two things you can do: Read Guy Kawasakis post on Twitter, written from a business/entrepreneur perspective. This post is the best post Ive read on Twitter, and why it can help you. I agree with most everything that Guy says in this post. Follow me on Twitter. Ugh, I feel a little dirty even saying that, and have never wanted to even solicit connections on LinkedIn, or Friends on Facebook, etc. But heres why I finally am inviting you to follow me on Twitter. First, if you arent using Twitter, you can simply go to my page without logging in or doing anything and get a feel for WHAT I tweet just to see how it works. Second, I tweet about 5ish times a day news about my new baby and personal stuff like that, industry news, interesting finds online that I think are worth sharing, JibberJobber news, etc. Stuff that helps you get to know me better, peak inside my head, and begin to understand me enough to help you develop an intimate relationship. Okay, that did feel a little dirty if you dont follow me, there are others to follow, and learn from. Go find someone interesting and see how they are using Twitter. If you want to follow me, login to your account, then go to this page: http://twitter.com/jasonalba, then click the follow button right under my picture. Oh yeah, one quick warning if you get on Twitter today, youll probably think its the lamest thing in the world and leave it after a few days Ive seen this time after time. And then, 4 6 months later, the person comes back. Its weird, and I cant explain it but Twitter is powerful!
Tuesday, May 26, 2020
Last Chance to Contribute or Sponsor Issue 3 of Personal Branding Magazine - Personal Branding Blog - Stand Out In Your Career
Last Chance to Contribute or Sponsor Issue 3 of Personal Branding Magazine - Personal Branding Blog - Stand Out In Your Career Contributing As the publisher of Personal Branding Magazine, I must keep the contents and features of this issue top secret. Lets just say that this issue will make history. The theme is influence, so if you would like to contribute and have an idea based around that theme, you are more than welcome to email me your article for inclusion. Articles have a maximum word count of 500 and must be submitted to me by December 15th. Im really priviledged to work with such a great staff to produce this magazine. If youve been following the progression from issue 1 to issue 2, then you can only imagine what issue 3 will hold. Lets just say that I went on an interview spree and overcame all obstacles and opposition to pull this one off. I look forward to your submissions and if you have any feedback from issue 1 or 2, please let me know. Sponsorship For issues 3, there will be two versions of the magazine, both the full issue and a free 5-page sample issue. We have never released a sample issue before, but feel that it is necessary in spreading the word about personal branding and showing people how important it is to their career. As noted in my Octopus Relevancy Model, you will receive a full perspective of personal branding within each issue. Sponsors will receive a full page advertisement (14.6 x 11.4) in issue 3, a 72890 banner ad in the sample issue and their logo on personalbrandingmag.com for a flat $100 fee. 50% of the magazine proceeds will benefit The American Cancer Society. For more information, please contact our sponsorship manager, Scott Bradley. He will be happy to assist you.
Saturday, May 23, 2020
Book Excerpt Marketing Lessons From the Grateful Dead - Personal Branding Blog - Stand Out In Your Career
Book Excerpt Marketing Lessons From the Grateful Dead - Personal Branding Blog - Stand Out In Your Career The following is an excerpt from David Meerman Scott and Brian Halligans new book called Marketing Lessons From the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Wiley, August 2010). They are both friends of mine and people who I admire and respect in the marketing space. David is the BusinessWeek bestselling author of The New Rules of Marketing PR, which has been translated into more languages than I have fingers and toes (24). Brian is the co-founder and CEO of Hubspot, which was recently recognized as the Best Place to Work by The Boston Business Journal. He also wrote the book on Inbound Marketing. Chapter 19: Do What You Love In preparing to write this book, we both watched lots of footage of the Grateful Dead. One thing that stood out was how happy Jerry Garcia was on stageâ"he had a big smile on his face while his fingers danced up and down his guitar fret. Similarly, when we listened to interviews of him and other members of the band, they often talked about how they loved what they did. This passion helped them overcome serious odds to become a huge success. Because the Grateful Dead loved what they did, they stuck with it and (obviously) eventually prospered. Since they were so passionate about what they did, the Grateful Dead was also able to persevere through some very rough times. On the first gig they booked, they were contracted for performances two nights in a row. They were so bad the first night that the owner of the joint replaced them with three elderly gentlemen in a jazz band! The Band members were so embarrassed they didnât even bother asking the owner for their one nightâs pay. Rather than throw up their hands and give up, the band went back to the studio and doubled down on the practice routines. It actually took several years and a great deal of practice before they really started getting good market traction with their unique sound. As is often the case for people starting out in a career pursuing their passion, some of the Grateful Dead members had very humble beginnings. Jerry Garcia, for example, was really passionate about music and playing guitar, so much so that prior to starting the band, he was a guitar teacher making such meager wages that he had to live out of his car! Rather than get a âjob,â he stuck with it, and his passion fueled his eventual success. We are taught as children that work and play are opposing forces in nature. This teaching is incorrectâ"it is possible that your work can be like play! In fact, if you do what you love the way the Grateful did, youâll never âworkâ a day in your life. People often end up in âjobsâ theyâre not passionate about because theyâre living someone elseâs dreamâ"their mother-in- lawâs, their competitive sisterâs, their classmateâs, and so forth. It is much easier to succeed at fulfilling your own dreams for which you have passion than it is to fulfill othersâ dreamsâ"this is because youâre much more likely to do great work if youâre doing what you love. When others get tired in your industry, your passion will act like jet fuel to help you overcome barriers that they canât. Youâre much better off working in an industry in decline that youâre passionate about (i.e., even the car business) than you are working in a hot, growing industry for which you have no passion (i.e., management consulting). Not only does doing what you love increase your odds of success, but it dramatically increases your happiness. You spend more than 50 percent of waking your adult life working, so you might as well do what you love. Doi ng something you donât enjoy during more than 50 percent of your waking adult life takes a toll on your psyche that goes well beyond the boundaries of the workplace. Conversely, doing what you love pays huge dividends in your personal life. The Grateful Dead teach us to live our own dreams not someone elses. In the months and weeks leading up to Brianâs fatherâs death, Brian saw him searching to derive meaning from his life and to put his time on earth into a broader historical context. Fortunately, his dad lived a great life full of accomplishment and love, so it wasnât hard for him. Like Brianâs father, you want those self-conversations at the end of your life to be as fruitful as possible. Youâll never regret on your deathbed that you pursued your passion. However, you may regret spending half of your waking life in a dead-end job or living someone elseâs dream.
Tuesday, May 19, 2020
Seven Tips To Help You Launch Your New Business
Seven Tips To Help You Launch Your New Business When starting a business, begin with the basics â" follow your dreams and do what you love. But it takes more than just a dream, it takes patience and passion, along with courageous action and determination. My experience in creating a modern Dream Pets inspired by R. Dakinâs iconic Dream Pets of the 1960s has shown me that success comes to those who persevere. Here are my tips to turn your passion project into a successful business. Donât Be Afraid To Be Your Own Boss Having always been tenacious and creative â" I figured out early on I would always march to my own beat. In 1993 I started my own advertising company knowing it would be tough, but that my passion coupled with grit would take a few small initial orders and turn them into more. This is a drive that Iâve held onto during the creation Dream Pets. Dream Big, But Dream Crazy Too Donât settle on the idea that a passion canât become a career. Making a living out of something that you really love is incredibly thrilling. So allow your dreams to go a little crazy. Once youâre thinking outside the box â" thatâs where the truly great ideas come from. Find Out What You Donât Know Just because youâve loved something doesnât mean you necessarily know all the ins and outs. Do extensive research about the industry and trends, and figure out what will set your business apart. And build a team of people you and trust, who each bring different valuable talents and knowledge. Network, Share Your Passion Opportunities can come from anywhere. You never know who you already may have in your network that would be interested in advising you or investing in your business. Be open to every opportunity, and every person you meet. Build Off Of Small Goals The most satisfying experiences are not always the most profitable ones. The small milestones such as getting great product feedback and overcoming obstacles can be huge in the long-run. Donât forget that before you can get to the really big sales, you have to get that first order. Always Listen Listen intently to the advice and feedback of those around you. Read the comments of customers who take the time to share feedback, and donât be insulted if itâs not all glowing â" learn something. Listen to mentors who share what theyâve learned, their advice is your leg up. And donât count out advice from suppliers because you never know how they can help improve a product, design or profitability. Partners and suppliers know the industry well and may even see something you didnât notice. Know You Can Turn A No Into A Yes Hearing ânoâ isnât pleasant but remember in some instances it could be just what you need to hear. It might be just what you need to ultimately get a âyes.â Learn from every experience and remain curious, open, and find ways to create new opportunities. This guest post was authored by Paige Jansen-Nichols Paige Jansen-Nichols resides in Atlanta, Georgia, which also is the birthplace and headquarters of the modern plush toy brand, Dream Pets. A woman of multiple talents and industries, Paige originally launched her advertising company, Jansen Advertising, in 1993. In 2005, Paige Jansen-Nichols began anticipating ownership of her favorite childhood collectible â" the Dream Pets. By 2014, the wait was finally over and she immediately moved forward to acquire the brand. With a love and respect for the original Dream Pets, Paige was dedicated to ensuring that her Dream Pets would continue the whimsy and uniqueness of R. Dakinâs original designs and handmade feel. In 2018 Paigeâs modern collection of Dream Pets was launched.
Saturday, May 16, 2020
Resume Writing For Internships
Resume Writing For InternshipsThe problem with any new student looking to get some work experience is that he or she will have to take on an internship first. Sometimes, it's the only way for a student to get into a college or university. Internships in the government and in the private sector are everywhere. While it's true that many of these jobs are unpaid, they still add valuable work experience to a resume.As more educational institutions to expand their offerings, the opportunities for internships keep growing. Many students are also looking for entry-level positions. Before you begin the process of finding a job, you should focus on resumes for internships. This can be a really important step in the process of getting your foot in the door for a great job.In some cases, there is little difference between a formal education and a degree, but the certificate. It is necessary to include the form of your education as well as how long it lasted. Colleges and universities typically require you to have a bachelor's degree. However, that doesn't mean you have to go back to school after graduation. The experience you have gained in the workplace will help you land a job.If you had a formal education and you're still in school, that does not necessarily mean that you are doing everything correctly. While a degree or diploma might be the first thing that comes to mind when you hear the term education, it can be quite different from training. It is not mandatory to have formal education.A resume for an education that's not well rounded will do you no good. In fact, it may cause you to fail the hiring managers when they review your application. That is because they will see your lack of education and ask you to prove that you have a basic knowledge in something that's already on your resume. Therefore, if you already have a formal education, use it. Don't waste the opportunity to add it to your resume by leaving it off. You should always include the kind of education you have.Make sure you have written a statement that sums up your education in a couple of sentences. Then include information about the course, what you learned, the level of complexity of the material, and other relevant information. You may want to have an example that you can show employers.In order to make your education stand out, make sure that it is in context. You can include an example, which shows it is comprehensive. Don't make this one of your main points when filling out the resume, so that people aren't focused on it when they read your cover letter. Just be sure that it is an important piece of information.
Tuesday, May 12, 2020
New Woohoo inc Partner Plus Consulting in Israel - The Chief Happiness Officer Blog
New Woohoo inc Partner Plus Consulting in Israel - The Chief Happiness Officer Blog One more?company just joined our international partner program: Plus Consulting from Israel. They?have 12 years of experience in organizational consulting and management training and for the last 3 years theyve?worked with some leading local organizations to?bring happiness and positive psychology into the workplace. See the full list of?partners here. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related
Friday, May 8, 2020
6 important skills for your teaching CV - Margaret Buj - Interview Coach
6 important skills for your teaching CV The teaching job market is tough. Thatâs why you need a CV that immediately grabs the interest of school staff and recruitment agents. There are a few skills that must be present on your CV. Health and safety is always going to be a top priority for school staff. Thatâs why you need to show experience with safeguarding and welfare, demonstrating that youâll always focus on the wellbeing of the students. You need to show a solid knowledge of the curriculum too that is appropriate for the ages and subjects youâre keen to teach. Teachers need to know how to plan so strong evidence of this ability will make you look like a great candidate. That also means you need to know how to manage the classroom and keep children on task. Donât forget, academic achievement is important to school staff and parents so do show you are able to assess and mark progress with examples. Last but not least parents will want to interact with you as their childs teacher. Youâll need to show you can build up parent relationships by letting them know you care about their childâs performance. This great infographic from StandOut CV shows you everything you need to know about skills for you r teaching CV.
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